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Alongside the Circustheater and the Beatrix theater 3Tac, based in Oss, has also realized the neon lighting for the German company Stage Holding of Joop van den Ende. Admittedly not exactly retail, but it illustrates what the company is able to do and it would be good to look at it through retail eyes, if you are in Hamburg anyways. This is the Operettenhaus and the Neue Flora Theater, both in Hamburg. 3Tac has fitted the façade of the Operettenhaus with a neon installation, done in gloss polished, stainless steel box letters in combination of placed and protruding neon systems. The text is eleven meters wide. A billboard of 16 by 8 meters was placed for the famous musical Mamma Mia! as well.
Eye catcher
The company had gotten experience in a project on Schiphol for the placement of these façade advertisements (with regards to the mounting of the banner this is a new system). A walk light that has been mounted around it to accentuate the billboard. In the Neue Flora Theater multiple rooms within the building were fitted with a multicolored light system for atmospheric light. Downstairs in the restaurant the neon is switchable by color, while above the bar a continuous change in light has been chosen. The neon creates a special atmosphere, because it can also be dimmed. A technique that was also used in the Holland Casino in Utrecht. In the entrance of the Neue Flora Theater an engineering feat has been accomplished by 3Tac by fitting the gloss polished columns of neon lines that are fitted into the stainless steel mantle of the columns and are an absolute eye catcher! In the theater a billboard was place as well, this time for the musical Titanic. The screen, which has a stainless steel frame, hangs at the entrance of the theater and measures 7 by 5 meters. In both cases the company from Oss is responsible for the manufacture of the neon systems and the installation.
Multicolored light
The advantage of multicolored light is that the client can make every color self with regards to the illumination of the neon. In this way it is possible to adapt the color to the atmosphere (Christmas, themes, season, etc). The colors are not only determining the atmosphere, but seeing as the system is also dimmable, the possibilities are expanded further. Other advantages are the lack of heat, the guarantee of 40.000 hours of light, the maintenance free character and the slender width of the system (only 8 centimeters). Furthermore it is possible to shape it into almost every shape, which makes it easy to use as indirect lighting. Finally it must be mentioned that retail clients are very impressed about multicolored light in neon.
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