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Jumbo Crowd to “home base” Jumbo |
Where the entire loaded Jumbo-trucks were driving out of Veghel in the past, since yesterday a store in the hometown of Veghel can also supplied. Situated at “De Boekt”, in Veghel-Zuid, the chain finally opened a store in their hometown yesterday. It was the hundredth supermarket at the same time. Reason for a celebration.
Exactly at 8 o’clock a hundred balloons with a gift voucher of 10 Euros attached to each one were released in the air at all the Jumbo stores in the country. A hundred thousand Euros went sky born. Roughly together with the hundredth supermarket Karel van Eerd is celebrating his 50-year anniversary at the company. Because he is concerned with the fate of small entrepreneurs in developing countries the company is linking the festivities with an action for Microcredit. Through this initiative people in developing countries can get a loan for starting their own enterprise and a better quality of life. “We have grown from small to big and we want to give something back as a big enterprise to the small ones,“ general manager Frits van Eerd explained the aim of the project.
He opened the store in Veghel together with his father Karel and his two-year-old son Karel. It is a former Super de Boer, which has been remodeled into the Jumbo corporate design recently. “Not one of our bigger stores”, recognizes commercial director Colette Cloosterman-Van Eerd.
With a floor space of a thousand square meters the supermarket in Veghel is a medium supermarket. “But we have applied the newest gadgets, which makes this supermarket the model for all new stores of this size to be opened.” One example is the use of mirrors, which gives the store a spatial effect.” Veghel showed up en masse for the first Jumbo in town. Linda van Keulen was the first to reach the cash register shortly after eight o’clock. A few pieces of bread and spread in her shopping basket. “We have waited long for a Jumbo”, she declares. Van Keulen lives around the corner of the brand new supermarket.
When she has paid she speeds to her job. Behind her the aisles are being congested at half past eight. “You see that effect everywhere where we open and in Veghel this is enforced by our reputation”, Cloosterman suggests. On the first day the store had three thousand paying customers.
The facts
- According to the Centraal Bureau Levensmiddelen there are about 4.500 supermarkets in the Netherlands. The biggest company is Albert Heijn with 716 supermarkets, representing a market share of over 27 percent.
- C1000 has 458 supermarkets and a market share of 14 percent. (The Nederlandse Mededingingsautoriteiten count Albert Heijn and C1000 as 1 entity)
- Dirk van den Broek represents 8 percent market share (350 stores)
- Super de Boer enjoys 7 percent market share with 300 stores
- The German discounters represent 13 percent market share together
- All companies that fall under the purchase-organization Superunie (Jumbo and Sligro among others) represent around 31 percent market share.
- Now that jumbo has opened its hundredth store the organization has a market share of 4 percent. 12.000 people work for Jumbo
- 3Tac provides all illuminated advertisements for Jumbo Nederland. They also supply to the branch in Veghel.
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